TIPRA’s Product / Services Marketing business currently has two main thrusts:

Marketing of Software Development Services in new markets

• Choosing and working with select software development firms from different parts of the world (e.g. India, China, Vietnam, Latin America, Eastern Europe, Middle East):
    – Assisting them in marketing their software outsourcing services in new markets

• Seeking out firms in need of telecom and/or IT software outsourcing services:
    – Qualifying their requirements, matching with software outsourcing firms, negotiating / brokering a deal, and managing the ongoing relationships

High-tech Telecom product entry to new markets

• For high-tech telecom products that have been deployed and proven in at least one market:
    – Assisting with the introduction and entry into select new markets,
e.g., a product proven in an Asian market, to be introduced into the U.S. / European market

• Expanding software outsourcing relationships into new market entry / market expansion partnerships:
    – First, outsource software development to a firm in Asia, for example, and subsequently leverage the same firm for product market entry to Asia